Russell McAthy
All the posts I've made so far.
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By Russell McAthy
You're doing conversion rate WRONG
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By Russell McAthy
What is the value of an impression and are all ads viewable?
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By Russell McAthy
Probability versus Propensity
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By Russell McAthy
How you should really be doing: E-commerce Audience Segmentation (Intermediate)
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By Russell McAthy
CUBED Feature Release: Contribution Analysis
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By Russell McAthy
Use AI for Better Attribution Modelling
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By Russell McAthy
What's the ROI on not making bad decisions?
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By Russell McAthy
Tracking Issues: Is the Facebook Browser stealing conversions?
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By Russell McAthy
Your company doesn’t need Marketing Attribution
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By Russell McAthy
CUBED Feature Highlight: Single Customer View
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By Russell McAthy
Podcasts
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By Russell McAthy
The real value that Affiliates should bring to brands
